BrightTALK Expands External API Integration Strategy Using Cloud Elements Platform
“Previously it took us about 3 years to build 3 integrations, and in the year that we’ve used Cloud Elements we built 6 more integrations that now over a ⅓ of our user base is using.”
Morgan Cantrell, Managing Director at BrightTALK
BrightTALK is a powerful marketing platform and technology media company that provides professional webinar and video solutions to a variety of industries to accelerate business and professional growth. At it’s core, the BrightTALK platform helps marketers generate leads for their sales teams by running videos and webinars. BrightTALK has thousands of customers that want to integrate their data with the other systems in their marketing technology stack to create integration use cases like sharing contact data, synchronizing leads and updating contact activities. By partnering with Cloud Elements, BrightTALK integrates to the leaders in marketing automation: HubSpot, Oracle Eloqua, Marketo and Pardot.
Morgan Cantrell, Managing Director at BrightTALK shares his insights on partnering with Cloud Elements. “We found out about Cloud Elements when we were trying to figure out how we could let our customers connect all their marketing systems together. We were looking for the glue that could hold our platform together with all the other marketing tech platforms in the ecosystems."
About the Author