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The Product Manager's Dilemma: Build vs Buy Integrations

Jackie Rebrovic

Integrations have become the easiest way to turn your product into a platform, extending your application's or product's reach by either embedding itself into an ecosystem of applications or creating new ones. But integration can be harder than you think. It's that pesky part of building a platform that no company actually wants to focus on. 

In this guide we help you uncover the hidden nuances in deciding whether to build integrations yourself or to look for an integration platform partner. We explore your potential ROI of integration, calculate the time to market of building vs buying integrations, key differentiators of partnering with us, and share a customer success story. 

About the Author

Jackie Rebrovic

As the Senior Strategic Marketing Manager at Cloud Elements Jackie is responsible for owning all advertising channels, digital campaigns, full-funnel content, and the website. Outside of all things Cloud Elements, Jackie is a certified yoga instructor at Corepower Yoga in Denver. In her free time she enjoys skiing in the rocky mountains, cooking at home, happy hour-ing, seeing live music, traveling, and hiking with her Shiba Inu, Mika.

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