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Go-to-Market Strategies for Your Product's API Integrations
So, you built an embedded API integration to an app that your customers have been requesting. It was a significant commitment for your product roadmap, and now you need that integration...
Top 9 Integration Marketplaces of 2018
Today's software customers don't just want integration, they expect your application or software offering to work with the other apps they already use right out of the box. They don't...
The API Economy in 2018: Predictions
The proliferation of APIs across all facets of life continued to explode in 2017. As we reflect on the past year, we have a few thoughts on where we see the API economy heading in 2018....
The Marketing Integration Guide: 7 Things Every Product Manager Should Know
The Marketing Integration Guide includes 7 things that each product manager and technical executive, in the marketing realm, should know when it comes to designing their API strategy.
The SEO Benefits Of Publishing Your API Operations To Github
I’ve been operating 100% of my public presence for API Evangelist on Github for almost five years now. I really like the public layer of my world being static, but I also like the modularity that...
Instagram Platform API Integration Cheat Sheet
Download the Instagram Platform API Integration Cheat Sheet to get a head start on your integration
A Guest Blogger Program To Create Unique Content For Your API
Creating regular content for your blog is essential to maintaining a presence. If you don’t publish regularly, and refresh your content, you will find your SEO, and wider presence quickly...
4 Things That Will Boost Your API Adoption [Infographic]
Addressing the consumption challenge for developers is the next step beyond publishing APIs. Learn 4 things that will boost the adoption of your APIs.
6 Tips to Designing a Roadmap to Connect Your Marketing Apps
The methodology for prioritizing marketing integrations is like refining a menu for an established restaurant. At the foundation you must understand what drives customer loyalty and...
Enhancing Your API SEO
One question I’m regularly getting from my readers is regarding how you can increase the search engine optimization (SEO) for your APIs–yes, API SEO (acronyms rule)! While we should be investing...
What's That Object Called: CRM, Marketing, Help Desk [Infographic]
Keeping track of object names when you need to map lots of objects from multiple APIs is enough to drive anyone crazy. Learn about CRM, Marketing, and Help Desk objects with this infographic.
What's That Object Called: Finance, Payments, eCommerce [Infographic]
Keeping track of object names when you need to map lots of objects from multiple APIs is enough to drive anyone crazy. Learn about Finance, Payments, and eCommerce objects with this infographic.
Marketers: Don’t Integrate Alone
We have seen a 87% increase in growth of marketing technologies in the past year.
Top 8 Integration Marketplaces of 2016
We live in a world where apps need to connect faster. System administrators and line of business users don’t have time to fuss over the details of integration, they just need it to work with a sw
The CRM Integration Guide: 8 Things Experts Are Considering in Their API Strategy
Eight things each product manager and technical executive should know when it comes to designing their API strategy.
Marketers: You – Not Developers – Are the Main Consumers of APIs
Mark Geene founder and CEO Cloud Elements highlights that API adoption is on the rise and how marketers are in fact the frontrunners in the process without actually realizing it
How to use Marketing APIs to Power your Dashboards
You need to know the ins and outs of these dev-centric things called APIs. In collaboration with Sendgrid, we're excited to present some ideas on how you can use APIs to enable powerful marketing tool
Create Visually Intuitive Marketing Journeys with the Autopilot API
Using Autopilot marketing automation in your app is now easy using Cloud Elements. Autopilot provides an interactive visual interface to simplify implementing marketing strategies,...
Marketing Technology Landscape Growth Optimized by API Integration
By now you have probably come across this graphic of the Marketing Technology Landscape, put together year after year by Scott Brinker to emphasize the insane growth of marketing...
The Ultimate Marketing Automation Glossary [Infographic]