Marketers

Find content specifically for tech-savvy Marketers who use APIs or are selling API integrations to their customers.

  • Read This Before 2019 Planning: How Software Executives Can Crush These Top 3 Priorities

    Read This Before 2019 Planning: How Software Executives Can Crush These Top 3 Priorities

    As 2018 is coming to end, most executive teams across software and enterprise companies are on the hook to begin planning sessions for 2019. Nearly every year, CxOs are asked to do...

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  • Cloud Elements Hires New Executive Officers to Drive Growth

    Cloud Elements Hires New Executive Officers to Drive Growth

    Cloud Elements announced an expansion of the company’s executive team with the appointment of two new executives, both veterans of the tech industry with successful track records.

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  • DoubleDutch Customer Story [Video]2:42

    DoubleDutch Customer Story [Video]

    DoubleDutch, a software for mobile event apps, partnered with Cloud Elements to expand their marketing automation integrations. Watch this testimonial to learn more about their integration success.

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  • Powered by Integration: Dreamforce Lounge 20180:44

    Powered by Integration: Dreamforce Lounge 2018

    Now more than ever, integration has become a must need in order to retain customers and accelerate revenue. Our Powered by Integration event at Dreamforce 2018 is a relaxing lounge just outside of Mos

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  • Integrating Your CRM Data with Cloud Elements

    Integrating Your CRM Data with Cloud Elements

    Data about your customers - and your customers’ customers - is the lifeblood of your organization. Today we have access to a myriad of tools and technologies each designed make better...

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  • 10 Exciting New Customers of 2018

    10 Exciting New Customers of 2018

    2018 is proving to be an exciting year for Cloud Elements as we welcome lots of new SaaS and enterprise customers across all sizes, industry types, and integration challenges. Each new...

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  • Eloqua API Cheat Sheet

    Eloqua API Cheat Sheet

    Download the Eloqua API Integration Cheat Sheet to get a head start on your integration!

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  • Go-to-Market Strategies for Your Product's API Integrations

    Go-to-Market Strategies for Your Product's API Integrations

    So, you built an embedded API integration to an app that your customers have been requesting. It was a significant commitment for your product roadmap, and now you need that integration...

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  • Top 9 Integration Marketplaces of 2018

    Top 9 Integration Marketplaces of 2018

    Today's software customers don't just want integration, they expect your application or software offering to work with the other apps they already use right out of the box. They don't...

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  • The API Economy in 2018: Predictions

    The API Economy in 2018: Predictions

    The proliferation of APIs across all facets of life continued to explode in 2017. As we reflect on the past year, we have a few thoughts on where we see the API economy heading in 2018....

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  • The Marketing Integration Guide: 7 Things Every Product Manager Should Know

    The Marketing Integration Guide: 7 Things Every Product Manager Should Know

    The Marketing Integration Guide includes 7 things that each product manager and technical executive, in the marketing realm, should know when it comes to designing their API strategy.

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  • The SEO Benefits Of Publishing Your API Operations To Github

    The SEO Benefits Of Publishing Your API Operations To Github

    I’ve been operating 100% of my public presence for API Evangelist on Github for almost five years now. I really like the public layer of my world being static, but I also like the modularity that...

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    Honestly, this is the best API content out there. Subscribe to our blog!

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  • Instagram Platform API Integration Cheat Sheet

    Instagram Platform API Integration Cheat Sheet

    Download the Instagram Platform API Integration Cheat Sheet to get a head start on your integration

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  • A Guest Blogger Program To Create Unique Content For Your API

    Creating regular content for your blog is essential to maintaining a presence. If you don’t publish regularly, and refresh your content, you will find your SEO, and wider presence quickly...

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  • 4 Things That Will Boost Your API Adoption [Infographic]

    4 Things That Will Boost Your API Adoption [Infographic]

    Addressing the consumption challenge for developers is the next step beyond publishing APIs. Learn 4 things that will boost the adoption of your APIs.

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  • 6 Tips to Designing a Roadmap to Connect Your Marketing Apps

    6 Tips to Designing a Roadmap to Connect Your Marketing Apps

    The methodology for prioritizing marketing integrations is like refining a menu for an established restaurant. At the foundation you must understand what drives customer loyalty and...

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  • Enhancing Your API SEO

    One question I’m regularly getting from my readers is regarding how you can increase the search engine optimization (SEO) for your APIs–yes, API SEO (acronyms rule)! While we should be investing...

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  • What's That Object Called: CRM, Marketing, Help Desk [Infographic]

    What's That Object Called: CRM, Marketing, Help Desk [Infographic]

    Keeping track of object names when you need to map lots of objects from multiple APIs is enough to drive anyone crazy. Learn about CRM, Marketing, and Help Desk objects with this infographic.

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  • What's That Object Called: Finance, Payments, eCommerce [Infographic]

    What's That Object Called: Finance, Payments, eCommerce [Infographic]

    Keeping track of object names when you need to map lots of objects from multiple APIs is enough to drive anyone crazy. Learn about Finance, Payments, and eCommerce objects with this infographic.

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  • Marketers: Don’t Integrate Alone

    Marketers: Don’t Integrate Alone

    We have seen a 87% increase in growth of marketing technologies in the past year.

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