Synap Customer Story [Video]

Cloud Elements Customer, Synap, Shares Their Success with API Integrations

Synap takes full advantages of recent advances in the API ecosystem, mobile platforms and data analysis, leading to an interesting use case of Cloud Elements being brought into the product strategy from a very early stage.  Michael Boeke, Co-founder and Product Leader at Synap, shares why partnering with Cloud Elements was vital to the success of their API integration strategy and design, “Cloud Elements is a responsive partner that helps us achieve goals that we were trying to get to from a product perspective, but also really responsive to our needs and make changes to theirs [based on our collaborative feedback] as well”.

Three key areas Cloud Elements helps Synap are:

• Filling in missing features that some endpoints simply don’t offer or support 
• Importing large amounts of data, important for on-boarding new customers
• Managing authentication credentials for connecting to each of the different systems

As a result, Synap has successfully integrated to 4 help desk platforms, and many more to come. Each new integration the development team adds, the time-to-finish gets faster and faster (and easier), having a hugely positive impact on their product development plans.

About the Author

Hannah is the Director of Marketing at Cloud Elements. With a background in agile development + creative mind in the realm of marketing, Hannah exemplies the ability to lead in all things marketing.