How to use Marketing APIs to Power your Dashboards

If you’re a technology company, you use APIs. Your products are built on them and you need them to connect to other applications so your users aren’t performing manual, reiterative tasks.

I saw an interesting article in Vox a while back, an interview with Adam Tooze who wrote the book Crashed about the Great Recession. He mentioned that looking at the responses to...

Get your copy of the fourth annual report here.

Check out the recording from our live event on the 2020 State of API Integration Report featuring Mark Geene, Ross Garrett, Matthew O'Riordan, and Brian Busch.

During this year's 2020 State of API integration live event, we received many great questions for our presenters/report contributors. As a big "thank you" to those of you who attended...

With CRM, marketing and finance integrations powered by Cloud Elements, Akkroo opens new revenue streams, reduces churn and increases value.

You can never have enough customer or prospect data.

If you’re in the financial services industry, you’re familiar with the dozens of whitepapers, trend reports, and news articles discussing the importance of legacy system modernization. 

The long list of considerations that product managers oversee in their day-to-day roles includes constant questioning: What could we be doing better? How are competitors behaving? What...

My latest article for Forbes isn’t one that I expected to ever have to write when I joined the Forbes Tech Council. 

It’s no secret that fintechs are nibbling at the pie that was historically reserved for banks, FIs, and other legacy service providers. Let’s examine how fintechs captured such momentum...

As companies cautiously approach a “new normal” during the COVID-19 pandemic, chief financial officers (CFOs) play a critical role grappling with never-before-seen issues. Short- and...