Integrating Your CRM Data with Cloud Elements

Data about your customers - and your customers’ customers - is the lifeblood of your organization. Today we have access to a myriad of tools and technologies each designed make better use of this data - but each is fundamentally an island of data  that is only actionable within the context of that single application.

There are over 150,000 SaaS apps today, growth of around 30x over the past couple of years - and much of this growth in the domain of CRM, Marketing and Customer Success systems. The success of your organization and the effectiveness and adoption of these apps depends on robust and reliable integration. Whether you’re just starting out or have been struggling for a while with how to effectively integrate CRM apps - like Salesforce, NetSuite, Oracle CRM or MS Dynamics CRM - with other essential business applications, you’ve come to the right place. You don’t have to be technical to understand CRM integration concepts. As long as you can picture information moving from one system to another and are in an organization where information needs to be brought together for use in different systems, Cloud Elements is here to help!

About the Author

Ross Garrett is the Head of Product Marketing at Cloud Elements - responsible for market strategy, product positioning and evangelism. He is a well-known speaker at developer events and other industry conferences. Ross has over 10 years of product and marketing leadership experience in the integration space, most recently at Push Technology and previously with Axway, CA and Layer 7.

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