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The CRM Integration Guide: 8 Things Experts Are Considering in Their API Strategy

January 4, 2017 Jackie Rebrovic

The CRM Integration Guide: 8 Things Experts Are Considering in Their API Strategy 

The CRM Integration Guide includes eight things that each product manager and technical executive, in the customer relationship management realm, should know when it comes to designing their API strategy. 

Find out what our experts, Kris Chant, Developer Relations at Salesforce and Kyle Burnett, CTO and Co-Founder at Allbound have considered when building their product and APIs. 

8 Things Every Product Manager Should Know: 

  1. Designing an API Strategy That is Valuable to Your Business
  2. Driving Adoption of Your APIs
  3. How to Support Developers that Write to Your API
  4. How to Keep Systems of Record in Sync and Handle Data Transformations 
  5. Open APIs Verses Private for Companies and Developers
  6. API Trends for Cloud Apps and Security Implications
  7. The Best Practices and Strategics to Handle Data Transformations
  8. The Top Advice for Product Managers and Technical Executives Who Are Designing an API Strategy 

Meet the Experts:

Kris Chant 
Developer Relations at Salesforce

Kris has worn many API-related hats over the years: Building, designing, and now making developers more successful with them. He can be found on the Salesforce Success Community or on Twitter (@sprshrp).

Kyle Burnett 
CTO and Co-Founder at Allbound

Kyle Burnett is the CTO and Co-founder of Allbound, where he's the lead evangelist of simplicity, agility, and good-old-fashioned problem solving. Kyle's passionate affair with APIs and integrations has been on full public display for more than 20 years now.

About the Author

Jackie Rebrovic

As the Senior Strategic Marketing Manager at Cloud Elements Jackie is responsible for owning all advertising channels, digital campaigns, full-funnel content, and the website. Outside of all things Cloud Elements, Jackie is a certified yoga instructor at Corepower Yoga in Denver. In her free time she enjoys skiing in the rocky mountains, cooking at home, happy hour-ing, seeing live music, traveling, and hiking with her Shiba Inu, Mika.

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