Additional revenue created through external API integration offers new growth opportunities for many application providers. However, this presents a new challenge for pricing features that are outside your core product. Our customers have approached this in a myriad of ways, depending on the business objective integration will solve.
For many software sectors integration is becoming table stakes, by offering a wide variety of use cases and low or no cost integration they gain market share. Other providers, whose suite of applications require deeper expertise, can charge a premium for sought after, complex integration scenarios. Offering API integration to 3rd party applications is a competitive advantage. To make this a reality for any organization, appropriately pricing the service sits at the top of the list.
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