API Integration for Customer Relationship Management

Your prospects and customers use a variety of sales enablement and CRM tools and expect your app to integrate seamlessly. Cloud Elements allows you to build a CRM integration marketplace- offering connectivity to the ecosystem of app your customers are already using. Find out what it takes to build an API integration strategy for your CRM app or platform.

  • API Providers Face High Expectations

    API Providers Face High Expectations

    44.7% agree that the best way to improve your developer experience and adoption of APIs is by customizing APIs to fit a specific business need.

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  • The 2019 State of API Integration [Report]

    The 2019 State of API Integration [Report]

    Download the 2019 State of API Integration Report, the most comprehensive breakdown ever of the API industry.

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  • Akkroo Captures 90% of Market with API Integrations

    Akkroo Captures 90% of Market with API Integrations

    With CRM, marketing and finance integrations powered by Cloud Elements, Akkroo opens new revenue streams, reduces churn and increases value.

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  • How-To Price Your API Integrations

    How-To Price Your API Integrations

    Additional revenue created through external API integration offers new growth opportunities for many application providers. However, this presents a new challenge for pricing features...

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  • Sync Your Customer's Application Tracking Systems

    Sync Your Customer's Application Tracking Systems

    Does your company struggle to manage all of your internal applications used across your organization, especially as new hires are onboarded and need immediate access? Your employees...

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  • Top 8 Integration Marketplaces of 2019

    Top 8 Integration Marketplaces of 2019

    In today's connected world, most technology users expect the applications and software they purchase to "play nice" with the other apps they already use. To keep up with customer...

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  • Customer Roundtable: Why API Integration Matters

    Customer Roundtable: Why API Integration Matters

    Last week we hosted an insightful roundtable dinner with of few of our customers at Morton's Steakhouse in San Jose, CA. Our fearless leader CEO, Mark Geene, posed a few questions to...

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  • The Best Alternative to MuleSoft

    The Best Alternative to MuleSoft

    Are you evaluating MuleSoft as your integration platform provider? Before you decide, read this guide about the best alternative to MuleSoft: Cloud Elements. 

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  • The SaaS Executive Planning Guide

    The SaaS Executive Planning Guide

    With half of 2019 behind us, read this guide to learn how integration can be your secret weapon to crush these top 3 priorities. Integration is key to reducing costs and making your product sticky.

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  • Code Your Customer Experience

    Code Your Customer Experience

    From the 10-person SaaS start-up to the global Digital Enterprise, one concept rings true: our customers drive who we are and what we do. Without them, our jobs likely wouldn’t...

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  • Getting Started with Salesforce: 6 Value-Driven Integrations

    Getting Started with Salesforce: 6 Value-Driven Integrations

    In this paper we explore 6 value-driven Salesforce integrations that are a cornerstone of the digital business and can help you achieve your strategic corporate objectives.

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  • Integrating Your CRM Data with Cloud Elements

    Integrating Your CRM Data with Cloud Elements

    Data about your customers - and your customers’ customers - is the lifeblood of your organization. Today we have access to a myriad of tools and technologies each designed make better...

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  • Guide to Cloud Elements Trial: Contact Sync

    Guide to Cloud Elements Trial: Contact Sync

    This guide is designed to step you through, as a developer, how to bidirectionally sync Contacts between your application and CRM, Marketing, Database, and many other endpoint categories.

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  • Salesforce API Integration Cheat Sheet

    Salesforce API Integration Cheat Sheet

    Download our Salesforce API Integration Cheat Sheet for developer tips and tricks to integrating with the Salesforce API. Salesforce is a leading

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  • Getting Started with SAP ERP Integrations

    Getting Started with SAP ERP Integrations

    This guide serves to showcase how SAP is apart of your cloud application ecosystem and highlight six examples of value driven integrations to accomplish your strategic business objectives.

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  • Announcing SAP Cloud Platform Open Connectors

    Announcing SAP Cloud Platform Open Connectors

    SAP partners with Cloud Elements and announces SAP Cloud Platform Open Connectors, a new SAP Cloud Platform services enriching their Integration & Orchestration offering.

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  • Cloud Elements: How2Trial, Salesforce, SugarCRM, Dynamics POST /myOpportunities VDR call example8:42

    Cloud Elements: How2Trial, Salesforce, SugarCRM, Dynamics POST /myOpportunities VDR call example

    Cloud Elements How to Trial Series. Example of using a Virtual Data Resource (VDR) for the Salesforce, SugarCRM, and MS Dynamics CRM Elements: POST /myOpportunities2. Both via our UI and the API.

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  • Cloud Elements: How2Trial, Salesforce POST /opportunities, GET /users resource call examples4:35

    Cloud Elements: How2Trial, Salesforce POST /opportunities, GET /users resource call examples

    Cloud Elements How to Trial Series. Example of using our default API resources for the Salesforce Element POST /opportunities. Both via our UI and the API. Also includes GET /users/{id}.

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  • Integration Use Case: Sync CRM Data5:06

    Integration Use Case: Sync CRM Data

    Cloud Elements can help your application sync data with CRM tools, and then trigger real-time event processing with hundreds of other apps.

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  • Extending SAP S/4HANA with 3rd Party Integrations

    Extending SAP S/4HANA with 3rd Party Integrations

    The SAP S/4HANA Element is the latest addition to our catalog, further enabling enterprise scale integration capabilities. As enterprise organizations continue to transition more...

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